A Fiat Seduction
So, does anyone know if the spot for Fiat above is actually a preamble for a porno? I realize that sex sells, but can you be anymore obvious? The spot does try to tell a story about a man lusting after the Abarath, to the extent that he actually visualizes the beautiful Catrinel Menghia. She does a great job of acting the role of the temporarily angry, Italian woman. By the way, Menghia is actually Romanian.
The element that I think really saves the spot is the one sided Italian conversation between the two characters. A rough translation of the conversation is as follows:
“What are you looking at? Uh? What are you looking at? (slap) Are you undressing me with your eyes? Poor guy… you can’t help it? Is your heart beating? Is your head spinning? Do you feel lost thinking that I could be yours forever?”
The translation is courtesy of http://www.fiat500abarth.us/.
Don’t get me wrong, I like the spot but the sexual innuendo comes on a little to strong for my taste. I should note that this spot’s initially aired during the Super Bowl so it must have tested well for the agency.
This is one of those spots that the viewer remembers the commercial but not necessarily the product it was advertising. What do you guys think?
The agency behind this spot is The Richards Group out of Dallas.
Best,
-A.B.
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