Stella Artois 'David and Dave': Beckham, Damon, and the Lager Pivot

Fri, 03 Jul 2026 09:00:00 +0000

Matt Damon and Ben Affleck founded Artists Equity, a production company, with the explicit intention of making content where the talent participates in the economics of the project. The fact that Damon then appears in a Stella Artois Super Bowl ad produced through his own company is either a conflict of interest or a perfectly aligned incentive structure, depending on your point of view. Either way, “David and Dave” — the resulting spot — works.

2026 Super Bowl Ads

Thu, 12 Feb 2026 14:49:00 +0000

ITA Super Bowl banner

Here are my top five Super Bowl ads for 2026. I have to admit that some of them were pretty funny but the majority fell flat on their faces. This year’s game, which took place on Sunday, February 8, 2026, had no shortage of celebrity cameos, cinematic throwbacks, and big-budget spectacle. However, as always, the true test of a Super Bowl ad is whether it’s memorable beyond the night of the game.

Artists Equity on Inside That Ad

Stella Artois 'David and Dave': Beckham, Damon, and the Lager Pivot

2026 Super Bowl Ads