Another Condom Ad, or is it?

So I saw the ad above on another ad blog and as it turned it a condom ad. I have to tell you folks; I had to take a second look because at first I thought it was an ad for suntan lotion. I thought it was a great creative idea but people would have to take the time to think about what they are seeing in order to understand it. The ads I saw certainly grabbed my attention.

By the way this ad was for a French condom brand named Hansaplast. Their agency is TBWA, Paris. The creative suggests the lady has been doing something naughty before coming to get some sun.

By the way I even saw comments on various sites asking if it was suntan lotion ad. Also here is another ad within the same campaign that wasn’t executed quite as well.