Aussie Rum

Another weird commercial comes out of Australia. But this time the advertiser is Bundaberg Rum. The first weird Aussie spot I discuss was in a post titled Dirty, Dirty Dishes. In the spot in this post, a crew of sugar millers from the 19th centaury begin to heckle a modern day golfer because he chooses to shoot around the gigantic crocodile sitting in the middle of the green.

My question is, why are all these elements together in the spot and what do they have to do with the rum being advertised? I can’t make a connection between any of these elements. As a matter of fact, all these elements take away some of the focus from the product being advertised.

Anyway, Leo Burnett, Sydney, created the spot above.

Best,
-A.B.