Futuristic iPhone Features
Smirnoff’s Pure Campaign
The spot above focuses on music and bringing in the different elements of sound, just like an orchestra to make beautiful music. The commercial features Pharrell and the idea of a blank canvas to bring together different musical elements to make music that sounds great when working in harmony. Pharrell brings different musicians, with different musical styles together by simply snapping his fingers. A surprising bit of information I discovered is that this campaign or at least this particular spot was aimed at the Australian market. This could explain why the ad agency behind the spot is Leo Burnett in Sydney, Australia. Supposedly, Pharrell takes the audience on a journey of discovery…
Skittles – Newlyweds – Dir. Cousins [Not affiliated with Wrigley or Skittles. Contains explicit content not suitable for minors] from Cousins on Vimeo.
125 Years of Coke Can Designs
Today’s post is an article that intrigued me from Adfreak, one of my favorite “other” advertising blogs. I actually wrote about a much older post about who creates these interesting Coke designs here. Although, I couldn’t discover who actually created the design for the can featured on that particular post. But as you can see, there are a number of ad agencies working on designs for Coka-Cola’s flagship product. The designs are being created in preparation for Coca-Cola’s 125th anniversary celebration. Agency: Peter Gregsen, Serbia Agency: Bulletproof, U.K.: Agency: Clot Inc., Hong Kong (with U.K. artist James Jarvis): By the way, I have posted the images via the URLs from the original article. I…
Nightlife Exchange
Smirnoff and Madonna have paired up to launch a campaign where they ask readers to share their nightlife experiences on Smirnoff’s Facebook Fan page. The campaign, known as the Global Nightlife Exchange created by JWT basically share their nightly college life excursions with the world. This is actually a pretty effective campaign on several fronts because it accomplishes several things at once that are beneficial for both parties. The campaign also involved a includes a contest to find a backup dancer for Madonna. This campaign will encompass several marketing/advertising disciplines working together for the best interest of the brands involved and yes, Madonna is a brand. The disciplines that will…
Hail to the V
Can you guys guess what product this spot is promoting? Credits:The Richards Group
Exorcist Ad
The woman featured in this ad parodying The Exorcist movie is not really possessed by the devil. The Dirt Devil Vacuum being used by the granny in the upstairs apartment is sucking the flailing girl to the ceiling. This is of course trying to emphasize the great suction power of the Dirt Devil Vacuum. The creative folks did an outstanding job in sticking to the authenticity of the Exorcist movie. Although no spinning heads or green vomit appeared in the spot. Also, the build up to the climax of the spot took quite a while to get to. Finally, as I always try to do in every post that I…
Jolie Does Louis Vutton
photographed by Annie Leibovitz I have to admit that most of the advertising blog world has already discussed this ad to death, I maybe a little late to the party but I think I can offer a bit more. Let me elaborate, other ad blogs didn’t quite feature the whole ad, they simply showed the main image. Only showing the main image would be ok if they were photography blogs. Ad blogs should show the whole ad. And that is exactly what I’m here to do. Well, let’s move on to the ad. I found the ad above on the back of my Economist magazine. It features the absolutely beautiful…
Jolie Does Louis Vutton
photographed by Annie Leibovitz
Disability Series: The R-Word
The ad above is a commercial on behalf of the Special Olympics. The campaign is aimed to educate and stop the spread of the “R” word, it being the derogatory term “retarded.” It aims to educate people that the R-word is just as derogatory as any word out there. I believe the commercial was created by BBDO, New York. Best,-A.B.