Absolut Security
I wanted to do a short posting before I went to bed for the night so that I could say I post everyday. The Absolut print ad above was one of my favorite wallpapers for my computer screen in college. Not to Mentin Absolut advertising is what got me interested in advertising in the first place. I believe the ad agency is TBWA Chiat/Day, New York. Nest,A.B.
Absolut Tolerant
On February 8th, a 30-second brand awareness spot for Absolut Vodka ran on prime time television. I believe it ran during the last half of the Grammy Awards. This marks the first time ever a distilled-spirits product has appeared on any CBS-owned TV station. Here is another sign of the changing times. A company like CBS that usually shunned distilled-spirits companies now accept them. I ask you is this due to the troubled economy? The spot created by TBWA/Chiat/Day is titled “Hugs” the ad presents a universe where the sanctioned currency is kisses on the cheek. The spot ends with the campaigns’ tag line “In an Absolut World.” This is…
Here Comes: Windvertising
I was alerted to this article on the Huffington Post by my boss at work. The article discusses a new form of advertising playfully dubbed Windvertising by the post. It got its name because this new, creative form of advertising employs WePOWER’s PacWind turbines. When ads are placed on top of the turbines and they spin, it creates the illusion of animation. The Huff Post does say that the image is a bit misleading when you first look at it. I thought the logos are simply placed on top of the blades. Obviously, from the image above some logos look better then others. In my opinion the Nike logo looks…
Cars.com
A Note on the Superbowl
I was discussing the Superbowl ads with some buddies at work and they thought all of them sucked. Some of the ads they thought were a little funny but not worth the 3 million spent on them. Here are the most obvious reasons why: 1. The ads were over done to the point of annoyance in the eyes of one of my buddies. (The talking baby has been going for a few years.) 2. Most of the ads, my buddies felt didn’t take into consideration that our country is in a recession. 3. Most, if not all the ads were not funny. If they were a little funny, my buddies…
And The Winner Is
The Doritos spot above was the big winner during this years Superbowl according to two articles I’ve read. USA Today assembled a panel and YouTube gave stats on what commercials were watched and voted on the most. Both of these sources declared “Free Doritos” as the winning commercial debuting during the Superbowl this year. You can get to the article mentioning the USA today panel (here). I am a little disappointed in myself because I didn’t include the commercial above in my poll on the far right side of this blog. But I guess I didn’t watch the ads closely enough the first time around to realize that the ad…
A Sign of the Times?
Like most Americans, I watched the Superbowl on Sunday February 1st. But unlike most I was more interested in the ads. One of the worst ads shown during the Superbowl in my opinion of course, was the Cah4Gold commercial featuring Ed McMahon and MC Hammer. In the spot the two celebrities tell consumers how Cash4Gold works. For those of you who don’t know, you simply trade-in unwanted gold positions and get cash back. Advertising for this company traditionally appeared direct-response infomercials but in the Superbowl, it seemed a bit out of place. The “Big Game” has traditionally been for ads that are funny, creative, and from well-known brands that have…
Best Buy
Best Buy must have some truly sarcastic people in their marketing department. I saw this image being discussed on Adfreak. I thought it was one last swing at Best Buy’s fallen competitor Circuit City. Then I thought about it for a bit and realized that they weren’t trying to take one last shot at all. They were simply stating the facts. Circuit City won’t be around for Best Buy to match or beat its prices. But from looking at the sign on the right, you get the feeling that Best Buy wasn’t to broken up about a competitor exiting the marketplace. I can’t seem to confirm who made this sign…
Super Bowl XLIII Commercial 2009
Well as most of you know, yesterday was the Superbowl and what comes with it, the multi-million dollar ads. Below are some of my favorites and I was hoping to get some feedback from you guys by having you vote on what ads you thought were the best out of the ones I thought were good. “You can vote by choosing your favorite ad from the poll on the far right. Also, below are the spots and the agencies that created them. You can see all the Superbowl spots by going to this AdAge article. E*Trade: Talking BabyAgency: Grey, New York Coke: Coke HeistAgency: Wieden & Kennedy Coke Zero: Mean…
In the Hands of Perfection
I know that because of my physical disability I could probably never be a card stacker. After seeing the Lexus spot above my feelings were confirmed. Not only does stacking cards take extraordinarily steady hands but it also takes the patience of a saint. The fact that patience is even required automatically disqualifies me. For this TV spot Lexus requested the services of Bryan Berg, the world-record holder in cardstacking. It took berg 18 days and 108,864 cards to create the structure used. The commercial’s premise was to demonstrate how quite the Lexus ES’s engine can be, I believe. But seeing all the cards come crashing down because of a…