BO, Disgusting yet Funny

The commercial above is one of those “it’s so disgusting it’s funny” kind of ads. It makes you wonder what kind of drugs the creative directors are on to be able to come up with stuff like this.

The whole premise of this spot is that the guy is sweating so much that he unleashes a waterfall whenever he gets close to another person. People have to use ponchos in the sun because how much the man sweats when he is close by. Only the Axe Dry deodorant being promoted can help.

The spot was created by Ponce Buenos Aires. The link is to another spot created by the agency.

Best,
A.B.