Dove on Inside That Ad

Dove 'The Game Is Ours': A Super Bowl Ad About Girls in Sport

Sun, 28 Jun 2026 09:30:00 +0000

The stat Dove leads with is real and it is damaging: by age 14, girls drop out of sport at twice the rate of boys. The reasons are well-documented — body image pressure, social comparison, a culture that critiques how female athletes look as readily as how they perform. “The Game Is Ours,” Dove’s Super Bowl LX entry created by Ogilvy and directed by Savanah Leaf, takes that fact and tries to turn it into a film worth running during the biggest advertising slot of the year.

Dove Real Beauty Sketches: You Are More Beautiful Than You Think

Sat, 20 Jun 2026 10:15:00 +0000

In April 2013, Dove released a short film that would become one of the most watched advertisements in internet history. “Real Beauty Sketches” reached 163 million views in its first month online, was shared in 25 languages across 110 countries, and sparked a global conversation about self-perception, beauty standards, and the gap between how women see themselves and how others see them.

It was, in almost every measurable way, the most successful viral video in advertising history at the time of its release. And it came from a deodorant and soap brand.

Only you- Dove

Tue, 12 Apr 2011 04:55:00 +0000

** So above is another example of marketing and advertising taking the easy way out, a cop out if you will. Why do I say that? Well the above commercial features a beautiful, skinny girl devouring her Dove ice cream bar. That should be considered false advertising. A girl as beautiful, skinny, and confident doesn’t make love to the to the ice cream bar while inhaling it. I’m just saying it doesn’t seem right to me.