Levi's on Inside That Ad

Levi's 'Backstory': Backsides, Doechii, and a 20-Year Return

Wed, 08 Jul 2026 09:00:00 +0000

Levi’s hasn’t run a Super Bowl ad in twenty years. The return, “Backstory,” is directed by Kim Gehrig and features James Brown’s “Get Up Offa That Thing” as the soundtrack to a film that shows its entire cast exclusively from behind. For the full runtime, the audience sees Levi’s jeans and the backs of the people wearing them — until the very end.

The campaign is called “Behind Every Original,” and the pun is doing real work.

No Second Date?

Mon, 05 Jan 2009 22:15:00 +0000

What do you guys think? I bet he won’t be getting a second date.

This TV spot brought some laughs when it aired during the 2004 Superbowl. It absolutely captured the attention of its intended target audience. The spot aired on Superbowl Sunday when 80 percent of the U.S. is watching the game. It was definitely a conversation starter the next day, and by default, made itself a memorable commercial. People recalling funny ads they’ve seen will help the product sell in grocery stores.