Bud Ice Penguins

Anheuser-Busch packaged Bud Ice in long-necked bottles made to look like, in my opinion, a penguin. The beer company selected the San Francisco-based ad agency Goodby, Silverstein, & Partners, which in turn developed the ads above. “The Oh, and Beware of the Penguins” campaign first aired during the 1996 Super Bowl. The first commercial that aired got such a positive reception that the campaign continued to for the next two years.

The stars of the campaign are sinister penguins whose objective is to scare people and take their Bud Ice. These penguins would go to the extremes to steal people’s Bud Ice. These spots apparently succeeded with target audience of young affluent adults between the ages of 21 to 34, and Bud Ice sales increased by 21 percent in 1996.

Those evil penguins scared people in their homes, in their cars, and other places which is what made them funny in my opinion. What do you guys think of the penguins? Do you remember them from the mid nineties? Leave comments below.

Some information was taken from Marketing Campaigns Case Studies Blog.

Best,
-A.B.