Burger King – A Day Without Whopper

If Burger King and McDonald’s can work together on a humanitarian ad campaign, why can’t the rest of the world? If you’re a fan of burgers, it’s no surprise that the competitors are often guilty of throwing serious shade towards one another in front of millions of eyeballs but for just one day they are working in unison for a common goal.

Burger King, Argentina went one day without selling any whoppers in support of McDonald’s  with their annual fundraising campaign of donating $2 to Children With Cancer for every Big Mac and the signature burger that they sell. This seems to go over well with the public at least an appearance on social media. The net impact of Burger King sales of their most popular whopper wasn’t impacted at all. But unfortunately, the same thing applies for McDonald’s sales meaning that customers just showed up to buy their favorite burger.

The marketers behind the campaign should have predicted that this wouldn’t have a significant business impact from it, but again, a great marketing strategy no doubt. This only goes to show that marketers continue to market to themselves, instead of consumers.

Why you can certainly do some damage to your brand if you support a competitor but that damage can also occur if you neglect them. Therefore, Burger King supporting McDonald’s for one day yes especially for a good cause is quite a masterful marketing stroke.

Finally, I found the agency behind the campaign. It’s DAVID The Agency, Buenos Aires. I even found a video of Burger King employees turning away customers who were asking for Whoppers. Some of them were upset, some were dumbfounded and asking how can we not get a whopper here? Customers just couldn’t believe what they were hearing even though there was a clear sign right in front of them.