Burger King Created Adverts From X-Rays of Customers

Burger King, a global brand is rolling out advertisements using real x-rays of injured customers. The customers apparently injured their jaws eating at a Burger King. Each ad includes an associated tweet about the injury. Personally, I’m still not clear how a brand could benefit when customers are injured while consuming their product? Can you answer that question in the comments section below? It seems to me that consumers would be turning away from the brand not being persuaded by its ads.

The agency behind the new work is David São Paulo, which recently created a way for Burger King’s app users in Brazil to “burn” competitors’ ads and reveal a coupon for a free Whopper.

The X-ray ads, which feature the tagline “We warned you it was big,” are light on copy but are generally intended to promote the Whopper and Mega Stacker burger lines.

This campaign is fittingly titled: “BK Injuries.”