Out-of-Home on Inside That Ad

Pass for the Ages: Michelob ULTRA's Knicks Legacy Ad

Sun, 21 Jun 2026 21:00:00 +0000

Most real-time marketing is a brand sprinting to slap a logo on a meme before the moment goes cold. Michelob ULTRA and BBDO New York did something slower and smarter with “Pass for the Ages” — they turned a single Knicks victory into a conversation between two eras of the same team, and let a basketball do the talking.

The campaign’s centerpiece is a Times Square billboard called “Legacy, Passed”: a side-by-side image of 1973 Knicks champion Walt Frazier and current star Jalen Brunson, composed so it looks like the two are handing a basketball to each other across five decades. No tagline doing the heavy lifting, no copy explaining the metaphor. Just two eras of the same franchise, connected by one object.

Google Pixel Ad On NBA Court

Mon, 18 Apr 2022 13:49:00 +0000

During the Bucks and Bulls NBA playoff game 1 I swear I saw Google Pixel ad flashing on the court itself? Could they be engaging in subliminal advertising? A subliminal message is a message that is meant to sort of ‘slip past your mental radar’ and embed itself deep into your subconscious mind. The word itself refers to the fact that this message should pass below (that is, sub) your normal perception, underneath its limits – therefore being liminal.

Mad Men: Final Season Underway

Wed, 23 Apr 2014 07:33:10 +0000

Hello World,

I realize that Inside That Ad has been off-line for a while but I really do have good reason, last August I began Pepperdine University’s full-time MBA program. Anyway, onto the most important topic, at least on this blog, “Advertising.” The final season of Mad Men began about two weeks ago and the psychedelic looking poster was a real attention grabber for me.

The psychedelic poster is courtesy of Milton Glaser, a graphic designer who also created the I ♥ NY logo. you all should roll on over to his site and check out some of his work, he’s at least got my approval. Back to the poster, supposedly it is a visual depiction of Don Draper’s mind.

Droga5's 'Recalling 1993' Project Turns NYC Pay Phones Into Geo-Located Time Capsules

Tue, 26 Mar 2013 14:50:59 +0000

Agency and client have launched “Recalling 1993,” offering a raw, unfiltered listen to what was going on around New York City 20 years ago. The campaign turns pay phones into geo-located time capsules—dial (855) FOR-1993 from any pay phone in Manhattan, and you will hear a personal account of what was going down in that particular area in 1993, a pivotal year in the city’s history. The recordings offer memories of everything from the World Trade Center bombing in the Financial District to the club culture at Limelight in Chelsea to the opening of Angels in America in Midtown.

Ass Models Have Arrived

Sun, 24 Feb 2013 05:31:33 +0000

Three years ago I wrote about hand models in a post titled: “Where have all the Ass Models Gone.” Well, ass models have finally arrived.