IMAGINE
The track above is by Snoop Dogg, Dr. Dre, and D’Angelo. People, who now have a major impact on advertising, pop culture and what’s cool in my opinion at least. I put this post cause I liked the song and video very much, wanted easier access to them. This post is once again thanks KMBA. Best,-A.B.
Milka What
You may or may not know that ITA’s first blog post involved the E*Trade babies. So showing you that the campaign is still going strong brings a smile to my face. I believe the creative responsibilities still fall on Grey Worldwide. E-Trade has been with Grey since 2007. Yes, the commercials still stick in people’s minds. There really isn’t much else for me to say except “Milka What!” Best,A.B.
Immigrant Spot
This is an old spot, 2008 to be exact but some scenes have actually happen to me and some I hope are yet to come. The agency behind this spot is SEK & GREY, Finland, Helsinki. In other words this spot reminds me of me (sort of). The spot is for Fonecta, a service for marketing calls and apparently identifies unknown calls for you via text message. Best,-A.B.
The Real Wendy Thomas
There isn’t anything particularly special about the creative execution of the ad above. The product isn’t all that special either but it does provide a little education on advertising history. For years I thought the little girl that is the face of Wendy’s was simply a logo designed to attract people to the restaurant chain but nope it’s Dave Thomas’s daughter. In the spot above she’s back “in real life” promoting Wendys’ new product lovingly called Dave’s Hot ‘N Juicy Cheeseburger. In the spot Wendy (the real person not the logo) states that since her father named the restaurant chain after her, she named the new menu item after her father,…
Brut Gets To Slappin’
So, if you haven’t heard Old Spice and their advertising agency Wieden + Kennedy came up with this awesome television campaign that became extremely popular. I mean, viral marketing popular, because after the initial TV spots aired, the main character played by Isaiah Mustafa responded to fan questions through short videos through YouTube, Facebook, and Twitter with the same humor used in the original commercials. That sport of interaction made the campaign extremely popular and it might have worked, you can see the video case study in my post: “The Man Your Man Could Smell Like.” Click on the image above, see if you notice the similarities. So, here comes Brut,…
Windows 7 Phone, Really
The new Microsoft Windows 7 phone campaign, by Crispin Porter + Bogusky, shows things happening to people that make them go “Really”? Meaning, the things that are happening to them are so, utterly unbelievable they can’t believe it actually happened which makes them exclaim, really? Some of the example scenarios from the spot include viewing your phone while in the shower, dropping your phone in the urinal because of texting while in the men’s room, but texting while giving a message has to be my favorite only because saying “really” at a time like that seems truly appropriate. Although I have to say advertising is supposed to present your product…
Aussie Rum Part 2
The spot above is a continuation to the Aussie Rum post I discussed 6 days ago. Enjoy! Again, the ad agency is Leo Burnett, Sydney. Best,-A.B.
Rent Is Too Damn High
Here is a political ad starring Jimmy McMillan, a political activist running for Governor of New York. Is running under the banner of The Rent is Too Damn High Party. Not sure who the agency behind the ad is but I will try to find out and provide you with an update. Also, he did win. No, actually I was mistaken he did not win. Best,-A.B.
An Absolut Short Film
Absolut joins the fun of branded entertainment with a short film “Lemon Drop” about 11 days ago I wrote a post on Rip Curl collaborating with Timeslice Films to create Matrix like effects with surfers. Well, I am here to tell you this movie doesn’t even come close to being as entertaining even though it was almost twice as long. There are major similarities between this short film and the awesome Quentin Terintino film “Kill Bill.” First, the film starts with Lemon Drop, the films’ star waking up and discovering that her kittens have been kidnapped. Similarly, in Kill Bill Uma Thurman wakes up to discover her friends have betrayed…
Ken Jeong Comes to Advertising
Ken Jeong, better known Leslie Chow from the extremely funny movie “The Hangover” now tries to conquer the advertising world. In the spot above he is featured in the new Adidas commercial with NBA superstar Dwight Howard. They are promoting “The Beast” the footwear giant’s new high-top sneakers. I had to blog about this spot because of the Slim Chin character Dr. Jeong brought to life in the spot. Slim Chin is a man gold jumpsuit, stands on a pyramid of blond, gorgeous ladies, and is filthy rich because he is so fast. Dr. Jeong gives a very energetic performance, so energetic that it makes Howard seem a bit uptight.…