Before and After Models
VIP Medicum, a beauty clinic in Tallinn, Estonia pulled off a controversial marketing stunt in the video you see above. They hired models to act as the “Before” and “After” result of their weight-loss program. Now, I realize that before and after photos are a standard in weight-loss advertising but to use real people? From what I understand the “Before” model didn’t mind but I think all that really means is that she really needed the money from her job. The models were required to hand out brochures for the clinic. I wonder if each model handed out the brochure for their own body type? You know what I mean,…
Signs TV Spot
The spot above was creatively executed it really rubbed me the wrong way. I guess I didn’t think it was appropriate to use explicit signs of social injustices to promote diversity in your creative department. I am sure that it grabbed the viewers attention due to the shock value, and I don’t think to many of today’s younger generation has been exposed to such a large compilation of signs with clear messages of social injustices. The client for the ad is the Spectrum Speaker’s Program, a program to promote racial diversity in an ad agency setting. The ad agency behind the spot is DDB Dallas. By the way, I thought…
Chalupas and Yankees
For the life of me, I can’t find out for sure who the ad agency behind the Taco Bell/ Yankees spot shown above is. I think it’s either TBWA Chiat/Day or DraftFCB but again I am not sure. If anyone knows for sure please leave a comment below. If you’ve watched any preseason baseball on TV then I’m sure you have all seen it at least once. The whole idea behind the spot is that they use a baseball metaphor to present the joke behind the spot. In the spot the rookie can’t finish the job of eating the whole Chalupa so the manager (Joe Girardi) pulls the rookie out…
Technorati Claim
Here is my Technorati blog claim token number 26RWN2BTZXUN. Best, -A.B.
Mercedes-Benz Goes Special for Pink
Mercedes got the “calligraffiti” artist Niels Meulman to create a work of art using the car above as a canvas to commemorate breast cancer awareness month. The artist wrote hundreds of women’s names on the car. Best,-A.B.
Officially My Most Hated Type of Ad
The ad you see above has officially become my number one most hated type of ad. Here are just a few of my reasons: It pops up unexpectedly when opening up an app on your iPhone. It covers the whole screen making you uncertain if you are looking at the app or the app has crashed unexpectedly. The close this ad button is usually within the smallest area of the screen. On the iPhone in particularly the close button is hard to push because of the lack of physical buttons. Trying to close the ads sometime cause you to accidentally launch the ad. This is known as a miss-click and…
The Wanker Ad
Image via Adfreak His name is Rich Will Wanket. He works in real estate and he is responsible for the advertisement above, published in July in the local edition of The Onion. The man featured in the ad is the man who created it. He has an extremely unique name and he decided to publish an advertisement that uses his name’s masturbation innuendoes to gain recognition for his company. The ad got him a lot of recognition but his real estate company didn’t appreciate it and promptly fired him. The real estate company stated that, “It is not a message reflective our brand.” Let me ask you guys something. We all…
Flintstones Day
Yesterday, September 30th marked the 50th anniversary of the Flintstones cartoon. This was brought to my attention when I visited Google’s homepage and saw that they had put up a Google Doodle featuring a Flintstones theme. Yes, I know that it would have been better if I’d discussed this post on the day of the anniversary but it just couldn’t be done I was taking the GRE. The design is below. Upon further research I discovered that the Flintstones were not a children’s cartoon when they were first aired. The Flintstones were actually an adult sitcom much like The Simpsons and Family Guy. I know what you all are thinking…
The Look Down
KFC Has A Job For You
Image via Adfreak If you are pretty, female, outgoing, need a job, and don’t mind the phrase “Double Down” written across your derriere, Kentucky Fried Chicken (KFC) has a job opportunity for you. The campaign’s objective is to tempt college guys into trying the company’s new bun-less sandwich. The job does require a uniform; really it’s just sweatpats sporting the phrase “Double Down” and the KFC logo. Ladies, the gig pays $500, which may help you forget about your feminist sensibilities for a little whileanyway. You can apply for the position to become a human billboard or what the company calls “Brand Ambassadors” by leaving them a message on their Facebook…