Another Condom Ad, or is it?
So I saw the ad above on another ad blog and as it turned it a condom ad. I have to tell you folks; I had to take a second look because at first I thought it was an ad for suntan lotion. I thought it was a great creative idea but people would have to take the time to think about what they are seeing in order to understand it. The ads I saw certainly grabbed my attention. By the way this ad was for a French condom brand named Hansaplast. Their agency is TBWA, Paris. The creative suggests the lady has been doing something naughty before coming to…
Sprint’s Present to Twitter
The spot above created by Goodby, Silverstein & Partners must have been Sprint’s gift to Twitter. What other reason could they have for giving them free product placement in their television spot that I believe is airing nationally. The spot gives a shout out to several Web 2.0 product and services such as YouTube and Google. The question is why are they doing this in a nationally aired spot? Are these other Internet companies helping pay for the spot? I read a few blogs that claim the mobile phone network provider wanted to show that their network and can be used for more then just making phone calls on the…
Donation Letter
Dear Friends, Sport is something most of us have enjoyed at some point in our lives. Some of us even go on to compete at the highest levels of a particular sport. What most of us don’t realize is that if you have a disability, participating in sports can sometimes be out of reach no matter how well we perform. That’s why I’m asking for your help. I am the best in the sport of boccia in the United States. I also have cerebral palsy. I began competing in boccia when I was 10 years old. At an early age, I began showing real skill at the game and quickly…
BK Dwarf Ad
The Burger King ad above will undoubtedly cause some controversy because of the way the used the little person actor. Some people may take offense with the commercial because it could be perceived as making fun of the disabled. The spot is promoting the new BK breakfast shots. I think the main message of the commercial is that it is saying even though the breakfast shots are small they still do the job of filling you up. Just like the farmer, even though he is small in stature, he is still a hard worker and gets the job done. The story of the spot seems a bit counterintuitive if you…
Schick Quattro Helps Women
JWT NY
Cleavage Day
Apparently April 3rd is national cleavage day in New Zealand. I wouldn’t have found out about it if it wasn’t for one of my favorite ad blogs, Adfreak. According to the post it’s a day centered around bras and other partially scandalous clothing. The day was made popular via the popular social network Twitter. Much like the Adfreak blogger I too think the U.S. must hurry up and come up with a similar day. We can have a day where we all wear a special article of clothing. But I don’t think it needs to be anything that will offend anyone. Best,A.B.
Microsoft and Basketball
Is it possible that Microsoft is trying to get into the spirit of March Madness with the ad above? Maybe I don’t have as good of a grasp on what quality advertising is, as I once thought. Why is the illustration above relevant to the product being advertised by the Redmond company? For those of you who don’t know, Microsoft Visual Studio is used for writing programs. How does the copy in the ad above make the connection related to monsters and basketball? Also, what does the illustration represent? Do the monsters represent viruses? My other issue is who exactly is the target audience for this particular print ad? By…
Guitar Hero Mania
I’ve been here quite a lot about the game Guitar Hero on TV and other media. Apparently the game is all the rave. Well the game has a new television commercial that feature big time college-basketball coaches. The A-list of coaches includes: Bob Knight, Rick Pitino, Roy Williams and Mike Krzyzewski. I don’t think they were doing to well playing along with Metallica. Here is the big question from my point of view, how do these celebrity endorsers help the game sell more? These big time coaches can’t honestly be considered musical authorities, can they? This commercial must be for brand awareness and entertainment purposes only. The spot was created…
Fashion or Computer Ad
I saw the ad above on one of my favorite advertising blogs (besides this one of course) Adfreak. It’s an ad for Dell’s Adamo laptop. By the way I think the laptop sucks because you cannot downgrade it to a Windows XP operating system. Anyway, back to discussing the print ad itself. The ad looks a little unusual if you ask me it looked more like a fashion ad as opposed to a computer one. I would have chosen a prettier model though. Although, I’m not sure what type of art form they were going for in that ad or in the campaign for that matter. But the ad created…
Mac VS PC Ad Wars Continue
Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion So Microsoft has come up with a new advertising tactic in an attempt to combat the beating Apple has given the Microsoft brand with its Mac vs. PC ads. The Redmond company’s new advertising tactic is to point out the significant price increase between Macs and a traditional Windows PC. The price is about the only point that Microsoft can honestly combat the folks down in Cupertino with. In the ad above the actress proclaims after visiting the Apple Store and not finding a laptop within her price range, she was not cool enough to be a Mac person. She…