Inside That Ad Gets Business Cards!
Last Thursday, June 21, Inside That Ad’s business cards arrived in the mail. Please admire my friends’ photography skills displayed above. At first glance I liked them but then I noticed that the logo sat on its own layer on top of the black background of the card. I know, you can’t tell from the picture but the imperfection is there. A few details on how I created the cards: The design I did myself using Adobe Illustrator and Photoshop. I used a template provided by moo.com to know exactly how and where to place the content for rounded corner business cards. I uploaded the design to moo.com and ordered…
Cannes Lions Monday Captured Infographic Style
SapientNitro has taken it upon itself to create an infographic to represent each of five days, Monday through Friday, in Cannes capturing all the goings on at Cannes Lions. Below is Monday’s infographic which takes a lok at the history of Cannes Lions, seminar keywords that popped, a summary of the number of entrants and panels, the weather and other local demographics, influencial Cannes Twitter account (ahem, @adrants is on the list), top Foursquare check ins (Gutter Bar and Carlton Bar, of course), popular Instagram pictures, social buzz topics, popular Pinterest pins and, of course, the awards. Check it out. Read more at: http://www.adrants.com/2012/06/cannes-lions-monday-captured-infographic.php
Parents, This is Your Baby on a Workout Plan
From Brussels-based Pride/TBWA comes a new hidden-camera style spot that compares feeding your toddler regular cereal to child abuse. No, seriously, it does. What initially appears to be a PSA for fighting infant obesity is actually a commercial for Olvarit, a toddler-targeted Belgian cereal that comes in flavors like “Banana Stars,” “Honey Rings,” and “Choco Balls.” Ha! “Choco Balls,” you guys! The spot features two things that moms tend to share like crazy over social media and epically long email chains: Candid reactions and babies being adorable. In fact, add some sort of flash mob dancing around to the Mama Mia soundtrack/Michael Buble, and this may be the greatest mommy viral video…
Young Creatives Win a Trip to Cannes, Are Forced to Work the Whole Time
Last month, we showcased a short PSA titled “We’re Better Together,” an effort from two young creatives at WPP-owned Latino-focused shop Wing Advertising. Created as part of a film competition for “Circulo Creativo Latino de Estados Unidos,” an organization that encourages Latino-American creatives to have each other’s backs in the cutthroat world of marketing, the winning spot won Said Fayad and Marc Duran an all-expenses paid trip to Cannes this year. But, just because Fayad and Duran were given the unique opportunity to rub shoulders with the advertising elite doesn’t mean Wing was about to let this be a vacation for the two young creatives. In fact, Fayad and Duran…
Phil Shifley, Guy Who Faked His Own Death for DirecTV, Pops Up on Facebook Find out where he is, and win ‘bragging rights’
Not since they sold Gregor the Russian billionaire’s tiny giraffes has DirecTV had a TV spot spin off amusingly into a random and goofy online campaign. This time, Phil Shifley, the alias of the guy who faked his own death and attended his own funeral in the amusing DirecTV campaign from Grey, has popped up on Facebook. That’s the extent of his known whereabouts—for now. DirecTV is challenging you to find him, and “win bragging rights.” That’s not a great prize, but you can also just friend Phil and rap with him. He’s quite chatty, and needs all sorts of advice for a “friend” who needs facial work and tips…
Life After ‘The Pitch’: A Convo (Barely) with Conversation’s Founder
Well, this was somewhat interesting. If we can go all the way back to a few weeks ago, our scribe Bob Marshall, in one of his weekly, epic The Pitch recaps, recapped the battle between NYC-based shop Conversation and Charlotte, NC-based BooneOakley for PopChips. Well, let’s fast-forward to recent times and tell you that we were pitched the opportunity to see what happened after the fact with this one particular episode. According to the folks at Conversation, “the ‘Year of Pop’ website actually happened , and while we aren’t pursuing “The Greatest Viral Video Ever” we are still integrating user content in our campaign for [PopChips].” Great, but while we expecting something more matter of fact…
DFCB Plays Spy on its Own. Wait, What?
Sure, we will have our own reporters at Cannes, and since yours truly will try to avoid that mess back here in NYC, let us tell you about something called “Agency Peephole” from Draftfcb San Francisco. We don’t know whether to be interested, flattered, or pissed the fuck off, but what is this, some preemptive strike? Alright, we’ll catch our breath, calm down and let you know that this is an app that lets you shake, swipe, flip, smack and rub down your iPhone to access Instagram photos tagged #agencypeephole from the event. FYI, this comes to us from Draft’s San Francisco office as well as UDC Interactive, but don’t…
Vintage iPhone Creation
To celebrate WWDC 2012 that took place on Monday I wanted to share this vintage video of an iPhone mod-ing to vintage Apple rainbow colors. As most of you know, the WWDC is Apple’s developer conference where they sometimes introduce new products but mostly update current ones. The iPhone mod, in the video above – really an aluminium back plate – will bring those memories rushing back to those of you who consider yourselves true “Cult of Mac” members. I realize that that this post doesn’t discuss an ad, but it does discuss the logo and the brand itself – it is advertising. Enjoy! -A.B.
Breaking Bad – Season 5
Here is a sneak preview of a poster for Breaking Bad season 5, courtesy of Adfreak. Let me know what you guys expect for the new season. Best,-A.B.
Jade Blox Software- Sky of Arrows
JadeBlox Softwareis a mobile application and game development company, started by Ahmad Anwar, my brother. I put a short game play video up on YouTube that I would like to share with everyone. Download Sky of Arrows right now! We are having a CONTEST Drawing. We want as many people as possible to: 1. Download the game. 2. Submit a review on Sky of Arrows in its iTunes page. 3. Leave your iTunes screen name with a comment on Jadeblox’s YouTube pageso that we can find your review. 4. You will be entered in a drawing to win a $25 iTunes gift card. So please, help up spread the word…