Coco de Mer Does 18+ Campaign…No, Really?

Hello World,

I know it’s been a while since my last blog post. But, guess what? I am done with my MBA program and I really wanted to talk about the above ad. As in, was it really  necessary? Also, I really don’t believe that there is any anyone else perusing the pages of Inside That Ad. So why not write about advertising and sex, right? Anyhow, on to the ad subject of the day.

Coco de Mer, the London-based sex toys and lingerie retailer recently was involved in a collaboration with TBWA\London and Rankin, the fashion photographer to produce an NC-17 ad campaign.  The commercial or short film depending on how you want to look at it is a collage of images and vignettes strung together to capture the perv in you, or the bizarre in you. The string of images don’t really make sense, in fact they’re kind of random but rather artistic. You see snippets of women in lingerie, a Viagra pill on the tongue, and a woman in BDSM leather just to name a few examples. Also, a rather odd scene of Whiplash the cowboy monkey riding a dog.

Coco de Mer launched the film at a gallery in Soho on May 18th, 2015.

And my question is was this short film/advertising necessary to further promote the company’s products? Didn’t really sell more toys and lingerie? Let me know what you think in the comments below. Also do you believe that this ad was dreamed up simply because of the old adage that says: “Sex Sells.”