Coke Continues to Show Caring Towards Disabled Community

Hello world,

I always knew that the Coca-Cola Company was one of the greatest companies in the world. The advertisement that we’ll discuss today further strengthens my belief. What you see above are Coke can designs created so that blind individuals can read them. Now, here’s why I believe the company is one of the greats, I think these cans were designed so that blind individuals can also be a part of the ” Friend” campaign.

The Friend campaign, as I like to call it  displayed a synonym for the word friend on the side of new Coke cans. In fact, I wrote a blog post titled: “The Friend Coke Campaign”  where I designed an ad with the same spirit. The featured cans had words such as buddy, soulmate, BFF and of course friend.

In the above braille campaign, the Mexican ad agency, Anónimo realized the hugely popular “Share a Coke” names-on-cans campaign couldn’t be enjoyed by the blind. So they worked with the Atlanta giant to make braille versions. In Argentina, Coke and agency Geometry Global created cans with players’ names on them.

Finally, some of the content in this blog is credited to Adweek’s Adfreak.

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