Guitar Hero Mania

I’ve been here quite a lot about the game Guitar Hero on TV and other media. Apparently the game is all the rave. Well the game has a new television commercial that feature big time college-basketball coaches. The A-list of coaches includes: Bob Knight, Rick Pitino, Roy Williams and Mike Krzyzewski. I don’t think they were doing to well playing along with Metallica.

Here is the big question from my point of view, how do these celebrity endorsers help the game sell more? These big time coaches can’t honestly be considered musical authorities, can they? This commercial must be for brand awareness and entertainment purposes only.

The spot was created by Crispin Porter + Bogusky, the big time Miami shop.

Best,
A.B.