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Inside That Ad’s Favorite “Ads” from the 2012 Cannes Lions Festival

Here are a few of Inside That Ad’s favorite ads from this year’s Cannes Lions festival. The featured ads below were among the top print ads—the Grand Prix and gold winners from the Press Lions contest. Once, again in this post I only display four ads and the agencies that created them—staying true to Inside That Ad’s mission.

Agency: JWT, Shanghai, China
Client: Maxam, A Chinese toothpaste Brand
Copy on AdDon’t let germs settle down
 

Agency: JWT, Shanghai, China
Client: Maxam, A Chinese toothpaste Brand
Copy on AdDon’t let germs settle down
Note: The second shows more detail in the ancient ruins created on this tooth.

Agency: BBH, London
Client: Axe
Agencies: Fabrica, Treviso, Italy, and 72andSunny, Amsterdam
Client: United Colors of Beneton
Campaign: “Unhate”
I hope you enjoyed some of my favorite ads

Best,
-A.B.

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