Milka What

You may or may not know that ITA’s first blog post involved the E*Trade babies. So showing you that the campaign is still going strong brings a smile to my face. I believe the creative responsibilities still fall on Grey Worldwide. E-Trade has been with Grey since 2007. Yes, the commercials still stick in people’s minds. There really isn’t much else for me to say except “Milka What!”

Best,
A.B.