Paralympian Out Runs Tragedy

The spot above, a PSA ad for the Canadian Paralympic Committee takes the cake for inspiring storytelling. And with the Paralympic only being about six weeks away I thought I’d share. The spot uses amputee runner Alister McQueen races around a track at night, initially he only dodges wheelchairs but as he progresses through different elements of a car accident.  For example, he runs through a rehabilitation room, a trauma ward staffed with medical personnel and even a row of emergency crews.

Interestingly, the PSA was filmed in one continuous shot to accomplish the project quickly due to threats of rain. As for the order of events, the ambulance crews and rehab scenes were placed ahead of the actual crash so it would seem more like a dream sequence.

This spot was created by BBDO Toronto.

Best,

-A.B.