Rip Curl Films

Surfing super-brand Rip Curl teamed up with Timeslice Films to capture surfers in “bullet time.” Bullet time is the camera effect seen for the first time in the 1999 blockbuster hit movie The Matrix.

I wanted to share this with you guys because I got the sense this is yet another creative attempt at branded entertainment. One of the earliest cases of this, I remember reading about during my graduate school days was BMW Films. An interactive marketing campaign released on the Internet to help promote the new luxury car of that particular year obviously.

Have any of you seen the BMW short films?

Best,
-A.B.