Samsung-Apple Throw Down

Here we go again, Samsung pokes fun at Apple’s new flagship product the iPhone 5 with this feisty commercial above. Just in case you don’t already know, the commercial makes fun at Apple’s marketing language with respect to the new iPhones’s features. My favorite example is the comment about how the headphone jack is now on the bottom of the device and how that fact is viewed as a technological miracle.

The message is, clearly, that the iPhone 5 just doesn’t measure up to Samsung’s flagship phone, the Galaxy S III. Of course I could sit here and argue the pros and cons of each phone until I am blue in the face but I’d rather leave that to those who care. But the spot is funny because it pokes fun at those early adopters who make an event each of being first in line to get the new phone.

What do you guys think the big idea that Samsung’s agency 72andsunny was for this spot? Please let me know in the comments below.

Best,
-A.B.