Shake Weight For Men

The Shake Weight, a dumbbell like piece of exercise equipment has enjoyed tremendous notoriety thanks to the suggestive-way the weight is held. The weight is an arm toning workout product. The way the product is held and used is very sexually suggestive. All you have to do to have a full understanding of what I am saying is watch one or both of the videos.

“We never intended for the women’s device ad to have innuendo,” says Johann Verheem, the inventor of the Shake Weight according to Adfreak. Verheem goes on to say that if you use the product based on the three exercises provided, it’s not suggestive at all. Later in the same article the inventor goes on to admit that sex sells.

Me personally, I’ve never seen an infomercial that I liked simply because they always sell you things you don’t really need. Not only do you not need the product being sold but they usually are being sold to you by companies you never heard of. But I guess the objective of an informational spot is to inform consumers, although these spots usually come on when people aren’t fully conscious.

The primary ad agency for the Shake Weight is Euro RSCG but I am not 100% confident in my Google search results.

What do you guys think?

Best,
-A.B.