Acura Takes Road less Traveled with Anime Product Integration
Acura is taking the “road less traveled”d by venturing into product integration with its new Anime series promoting its luxury performance cars and the reborn Type S badge. On January 20th of this year, the brand launched Chiaki’s Journey, a four-part anime series that follows an up-and-coming driver named Chiaki and her wise uncle Noboru. All the while Acura’s lineup of present and future cars are taking center stage in this anime world of car racing. The NSX, TLX and MDX Type S model vehicles are literally placed in the series as if they were real models, and viewers can catch the upcoming 2023 Integra in plenty of instances, as…