Origin Stories of Famous Logos
About a week ago I read a very interesting story about some of the most famous fashion logos in the world–their origin stories if you will. I thought this should definitely be shared with Inside That Ad’s audience. Without further ado, let’s explore some of these famous logos. Lacoste RenĂ© Lacoste and his tennis coach Alan Muhr made a bet involving a crocodile-skin suitcase. Mr. Lacoste didn’t win the bet but a journalist gave him the nickname “The Alligator.” American artist Robert George brings the crocodile logo to life in 1927. Burberry In 1901, the brand held a competition to find a new logo. The winning design: a mounted knight…