Budweiser on Inside That Ad

Budweiser 'First Delivery': The Clydesdale Foal's Super Bowl Debut

Wed, 01 Jul 2026 09:00:00 +0000

Budweiser has been running Clydesdale advertising since 1933 — the year Prohibition ended and the brand’s founders sent a team of the horses to deliver a case of beer to President Roosevelt. The 2025 Super Bowl spot, “First Delivery,” is the 47th time the Clydesdales have appeared in the Big Game. The familiarity of the setting and the familiarity of the animals are the point: this is a brand that knows what it is and is not apologizing for it.

Budweiser Puppy Love: The Super Bowl Ad That Made America Weep

Wed, 24 Jun 2026 10:00:00 +0000

Budweiser has spent decades building one of the most emotionally resonant advertising franchises in Super Bowl history around a breed of horse that most Americans will never ride and a product they may or may not drink. The Budweiser Clydesdales, introduced in 1933 to celebrate the end of Prohibition, have appeared in Super Bowl spots that have made grown adults cry in stadiums full of strangers. “Puppy Love,” which aired during Super Bowl XLVIII in February 2014, may be the high point of that entire tradition.

This Bud is for 3 Also Known as Dwyane Wade

Wed, 10 Apr 2019 09:00:46 +0000

This Bud is for 3 is the latest spot from Budweiser, featuring the legendary basketball player, Dwyane Wade. The spot successfully and elegantly demonstrates Wade’s impact on and off the court but focuses on the off the court part. Before watching the spot below, grab a box of tissues for the waterworks that will undoubtedly start to flow.

The Commercial

But this spot from Budweiser, featuring Wade’s mother and others he’s inspired and supported through extreme hardship, is obviously even more emotional than the usual parting salutes. Wade helped one of his fans graduate college via a full scholarship. Another lady in the spot lost everything in a house fire so Wade took her and her family on a shopping spree. He also supported yet another family of a fan who died in the Parkland shooting tragedy. In yet another example he motivated one of his fans to change his life for the better, inspiring him to go get a job. Finally, Wade’s own mother spoke about how he stood by her while she was incarcerated and he eventually bought her a church because she was a minister.