Burger King on Inside That Ad

Burger King's Moldy Whopper: The Most Disgusting Ad Ever Made That Won Everything

Wed, 24 Jun 2026 01:15:00 +0000

On February 19, 2020, Burger King released what many considered the most revolting advertisement ever produced by a major fast food brand. “The Moldy Whopper” showed a real Burger King Whopper decaying over 34 days — timelapse footage of a burger growing blue-green mold, going soft, collapsing, becoming genuinely and viscerally disgusting — set to “What the World Needs Now Is Love” by Lena Horne.

It won the Grand Prix at Cannes Lions. It won the Grand Prix at the One Show. It was named the most awarded campaign of 2020 by The Gunn Report. And it effectively communicated a product claim — that Burger King had removed artificial preservatives from its Whoppers — more memorably than any conventional food advertising could have.

Burger King - A Day Without Whopper

Sat, 28 Sep 2019 19:38:49 +0000

If Burger King and McDonald’s can work together on a humanitarian ad campaign, why can’t the rest of the world? If you’re a fan of burgers, it’s no surprise that the competitors are often guilty of throwing serious shade towards one another in front of millions of eyeballs but for just one day they are working in unison for a common goal.

Burger King, Argentina went one day without selling any whoppers in support of McDonald’s with their annual fundraising campaign of donating $2 to Children With Cancer for every Big Mac and the signature burger that they sell. This seems to go over well with the public at least an appearance on social media. The net impact of Burger King sales of their most popular whopper wasn’t impacted at all. But unfortunately, the same thing applies for McDonald’s sales meaning that customers just showed up to buy their favorite burger.

Burger King Created Adverts From X-Rays of Customers

Sun, 28 Apr 2019 17:39:49 +0000

Burger King, a global brand is rolling out advertisements using real x-rays of injured customers. The customers apparently injured their jaws eating at a Burger King. Each ad includes an associated tweet about the injury. Personally, I’m still not clear how a brand could benefit when customers are injured while consuming their product? Can you answer that question in the comments section below? It seems to me that consumers would be turning away from the brand not being persuaded by its ads.

Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

Tue, 24 Oct 2017 09:00:42 +0000

Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it.

Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month. Released this morning, the three-minute video features an interesting social experiment filmed by hidden cameras recently in a Los Angeles-area BK.