Celebrity on Inside That Ad

Stella Artois 'David and Dave': Beckham, Damon, and the Lager Pivot

Fri, 03 Jul 2026 09:00:00 +0000

Matt Damon and Ben Affleck founded Artists Equity, a production company, with the explicit intention of making content where the talent participates in the economics of the project. The fact that Damon then appears in a Stella Artois Super Bowl ad produced through his own company is either a conflict of interest or a perfectly aligned incentive structure, depending on your point of view. Either way, “David and Dave” — the resulting spot — works.

Heinz Ed Sheeran: When a Celebrity's Real Love Becomes a Campaign

Wed, 24 Jun 2026 10:15:00 +0000

The best celebrity advertising campaigns are not the ones where a famous person is paid to say they love a product they’ve never used. They are the ones where a famous person’s genuine, documented, well-established love for a product becomes the campaign itself. The Ed Sheeran and Heinz partnership is one of the best examples of this in recent advertising history, and it began not in a boardroom but in an Instagram comment.

And Now, Your Weekly Video Miscellany

Tue, 19 Feb 2013 03:58:43 +0000

Since I refuse to play any meme videos, you’ll notice that this week’s collection doesn’t have gazillions of views. I’m a snob like that. Rather, this week’s content is a love-fact, avalanche back-flipping, condom-delivering foray into cool and smart and funny things. You’ll be entertained, assuming your brain works exactly like mine does. As an extreme narcissist, I can only assume it does. Here you go, like it or not.