Emotional on Inside That Ad

Budweiser Puppy Love: The Super Bowl Ad That Made America Weep

Wed, 24 Jun 2026 10:00:00 +0000

Budweiser has spent decades building one of the most emotionally resonant advertising franchises in Super Bowl history around a breed of horse that most Americans will never ride and a product they may or may not drink. The Budweiser Clydesdales, introduced in 1933 to celebrate the end of Prohibition, have appeared in Super Bowl spots that have made grown adults cry in stadiums full of strangers. “Puppy Love,” which aired during Super Bowl XLVIII in February 2014, may be the high point of that entire tradition.

John Lewis Monty the Penguin: Britain's Most Beloved Christmas Ad

Tue, 23 Jun 2026 18:00:00 +0000

In Britain, the release of the John Lewis Christmas advertisement has become something close to a national event. Schools discuss it. Newspapers carry front-page stories about it. Social media stops for an hour. And in 2014, when John Lewis and agency Adam&EveDDB released “Monty’s Christmas,” the reaction was one of the most extraordinary responses any British advertisement had ever generated.

“Monty’s Christmas” is a story about a boy and his penguin companion — the penguin’s desire for love and connection mirroring the boy’s own emotional growth. Directed by Dougal Wilson with a cover of “Real Love” by Tom Odell on the soundtrack, the two-minute film was watched by over 23 million people online in its first week and generated £132 million in earned media coverage, according to Thinkbox.

Thai Life Insurance: Unsung Hero and the Power of Quiet Goodness

Sun, 21 Jun 2026 10:15:00 +0000

Most insurance advertising operates on a simple emotional premise: fear. Fear of illness, fear of accident, fear of leaving your family without financial support. Thai Life Insurance, working with Ogilvy & Mather Bangkok, decided to make something different. “Unsung Hero,” released in 2014, became one of the most watched and most shared advertisements ever produced in Southeast Asia, and one of the most genuinely moving pieces of brand communication ever made anywhere.