Nike on Inside That Ad

Nike 'So Win': Doechii and the Super Bowl Ad About Doubters

Wed, 01 Jul 2026 09:30:00 +0000

Nike has run Super Bowl advertising before. What it has not always done is find the specific thing it wants to say. “So Win,” the brand’s Super Bowl LIX spot from Wieden+Kennedy Portland, directed by Kim Gehrig through Somesuch, is specific in a way that Nike advertising has not always been in recent years — specific about who it is talking to, what it is saying, and why now.

The Voiceover

Doechii’s voice is the entire architecture of the spot. The rapper and Grammy winner narrates a catalogue of things women in sport are told — that they are too aggressive, too emotional, too loud, not good enough, not the right kind of athlete — and then responds to each one with the same two words: So win.

Nike 'Rip the Script': The World Cup Ad That Rewrites the Hero

Sun, 28 Jun 2026 09:00:00 +0000

The most dangerous thing Nike can do is repeat itself. Forty years of “Just Do It” means the world knows exactly what a Nike ad is supposed to feel like — and knows, consequently, when it doesn’t feel like that. “Rip the Script,” launched ahead of the 2026 FIFA World Cup, is Nike choosing to take that risk.

What the Ad Does

“Rip the Script” opens with a familiar football hero setup — a player, a moment, the weight of expectation — and then deliberately, visibly, tears it apart. The campaign’s central idea is refusal: of the predictable, the prepared, the pre-written outcome. Directed by Dan Streit through Wieden+Kennedy Portland, the film works as both an ad for Nike and a manifesto against sporting cliché.

Nike Dream Crazy: The Ad That Risked Everything and Won

Mon, 22 Jun 2026 08:00:00 +0000

On September 3, 2018, Nike posted a black-and-white close-up photograph of Colin Kaepernick’s face with the words: “Believe in something. Even if it means sacrificing everything. Just Do It.” Within hours, the internet had split. Nike’s stock dropped two percent. Videos of people burning their Nike shoes circulated on social media. The hashtag #BoycottNike trended nationally.

Three days later, Nike aired “Dream Crazy” — a two-minute film narrated by Kaepernick and built around athletes achieving the impossible — and the cultural calculus shifted completely. The full film hit 26 million views in the first week. Nike’s online sales increased 31% in the days immediately following the campaign launch. By the end of 2018, the company’s market value had grown by over $6 billion.

Nike Tells People, For Once, Don't Do It

Wed, 22 Jul 2020 00:10:32 +0000

Nike, one of my favorite shoe brands of all time, recently released an ad calling on all Americans not to do what their brand usually tells them to do. Instead, one of the nation’s leading athletic apparel companies called on individuals to not turn their back on the painful issue of racism in the United States. The ads themselves are a series of simple yet powerful statements set on a black background. The comments themselves are a series of cowardice or adverse actions that we should not do. For example, don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent."

Origin Stories of Famous Logos

Sun, 07 Apr 2019 19:05:11 +0000

About a week ago I read a very interesting story about some of the most famous fashion logos in the world–their origin stories if you will. I thought this should definitely be shared with Inside That Ad’s audience. Without further ado, let’s explore some of these famous logos.

Lacoste

René Lacoste and his tennis coach Alan Muhr made a bet involving a crocodile-skin suitcase. Mr. Lacoste didn’t win the bet but a journalist gave him the nickname “The Alligator.” American artist Robert George brings the crocodile logo to life in 1927.

Nike's Dream Crazier Ad Teaches Us to Strive for More

Wed, 27 Feb 2019 23:37:36 +0000

Nike, the absolute god of all sports apparel has unveiled its follow-up, a 90-second ad narrated by Serena Williams set to air during last Sunday’s Academy Awards ceremony on ABC. The spot, from Wieden + Kennedy in Portland, not only champions the accomplishments of female athletes but serves as a call to action, telling viewers to “Dream Crazier.” My favorite part was the fact that they included an athlete with a disability, a fellow U of I alumni, Tatyana McFadden.

Nike’s New Nothing Beats a Londoner

Tue, 20 Feb 2018 09:00:35 +0000

Some Nike commercials are as memorable for their camerawork, and the way they’re shot, as for their celebrity stars or message of inspiration.

Guy Ritchie’s stunning 2008 spot “Take It to the Next Level” immediately comes to mind. A decade later, the brand’s newest effort from Wieden + Kennedy London, titled “Nothing Beats a Londoner,” is likewise technically breathtaking, in part thanks to the efforts of Riff Raff directors Megaforce.

Originally posted on Adfreak

Nike with the World's Fastest Commercial

Fri, 03 Jul 2015 06:08:47 +0000

The shoe giant Nike recently created the fastest commercial ever advertising their newest Zoom Air sneakers. the spot features some of the world’s best athletes doing what they do best at lightning speed. That lightning speed is demonstrated via time lapse video technology of course. Let me know what you think of the spot down below.

The spot was created courtesy of an agency with one of the funniest names I’ve ever heard of “Must Be Something” also based out of Portland. Being in close proximity to your client must provide extra incentive to produce outstanding work. Anyway, let me know what you guys think of the commercial that incidentally takes a minute and 30 not the traditional 30 seconds.