Ogilvy on Inside That Ad

Coca-Cola 'Drink in America': A Celebration for America's 250th

Wed, 08 Jul 2026 09:00:00 +0000

America’s 250th birthday arrives in 2026 in a cultural moment defined less by consensus celebration than by argument about what America is and who gets to claim it. Coca-Cola, which has spent decades being one of the most explicit carriers of American soft-power symbolism, chose to enter that moment with a campaign called “Drink in America” — a phrase operating simultaneously as product imperative and cultural instruction.

The Double Meaning

“Drink in America” is doing two things with the word “drink.” The first is the obvious one — Coca-Cola is a drink, and the campaign is about drinking Coca-Cola. The second is the invitation to drink in America as a scene, an experience, a thing to absorb rather than observe from a distance: “drink it in,” the way you drink in a view or a moment.

Dove 'The Game Is Ours': A Super Bowl Ad About Girls in Sport

Sun, 28 Jun 2026 09:30:00 +0000

The stat Dove leads with is real and it is damaging: by age 14, girls drop out of sport at twice the rate of boys. The reasons are well-documented — body image pressure, social comparison, a culture that critiques how female athletes look as readily as how they perform. “The Game Is Ours,” Dove’s Super Bowl LX entry created by Ogilvy and directed by Savanah Leaf, takes that fact and tries to turn it into a film worth running during the biggest advertising slot of the year.

Thai Life Insurance: Unsung Hero and the Power of Quiet Goodness

Sun, 21 Jun 2026 10:15:00 +0000

Most insurance advertising operates on a simple emotional premise: fear. Fear of illness, fear of accident, fear of leaving your family without financial support. Thai Life Insurance, working with Ogilvy & Mather Bangkok, decided to make something different. “Unsung Hero,” released in 2014, became one of the most watched and most shared advertisements ever produced in Southeast Asia, and one of the most genuinely moving pieces of brand communication ever made anywhere.

Dove Real Beauty Sketches: You Are More Beautiful Than You Think

Sat, 20 Jun 2026 10:15:00 +0000

In April 2013, Dove released a short film that would become one of the most watched advertisements in internet history. “Real Beauty Sketches” reached 163 million views in its first month online, was shared in 25 languages across 110 countries, and sparked a global conversation about self-perception, beauty standards, and the gap between how women see themselves and how others see them.

It was, in almost every measurable way, the most successful viral video in advertising history at the time of its release. And it came from a deodorant and soap brand.