https://www.insidethatad.com/tags/psa/Recent content in PSA on Inside That AdHugoen-USSun, 21 Jun 2026 10:15:00 +0000https://www.insidethatad.com/posts/thai-life-insurance-unsung-hero/Sun, 21 Jun 2026 10:15:00 +0000https://www.insidethatad.com/posts/thai-life-insurance-unsung-hero/<p>Most insurance advertising operates on a simple emotional premise: fear. Fear of illness, fear of accident, fear of leaving your family without financial support. Thai Life Insurance, working with Ogilvy &amp; Mather Bangkok, decided to make something different. &ldquo;Unsung Hero,&rdquo; released in 2014, became one of the most watched and most shared advertisements ever produced in Southeast Asia, and one of the most genuinely moving pieces of brand communication ever made anywhere.</p>https://www.insidethatad.com/posts/gillette-commercial-me-too/Wed, 16 Jan 2019 09:00:21 +0000https://www.insidethatad.com/posts/gillette-commercial-me-too/<p>Hello World,</p> <p>A few days ago I saw a Gillette commercial that I thought was about bullying at first glance. And it was, but the topic that the commercial really focused on was the #<a href="https://metoomvmt.org">me too movement</a> that we all must be conscious of in a time sexual harassment and bullying is more out in the open. But grabbed my attention is that they incorporated the within the ‘The Best a Man Can Get’ campaign which has turned 30 this year.</p>