Apple 'Great Ideas Start on Mac': Jane Goodall's Last Campaign

Wed, 08 Jul 2026 09:00:00 +0000

Dr. Jane Goodall died on October 1, 2025. Three weeks later, Apple released “Great Ideas Start on Mac” — a campaign she had recorded voiceover for before her death, narrating a quiet film about the moment before anything exists: the blank page, the blinking cursor, the instant of not-yet.

The timing was not planned. The resonance, consequently, was impossible to manufacture and impossible to ignore.

The Campaign’s Central Idea

TBWA\Media Arts Lab built the “Great Ideas Start on Mac” platform around a deceptively simple observation: every significant creative act — every scientific discovery, every film, every design — begins with nothing. The blank page is not a metaphor. It is the literal starting condition of all creative work, and it is also the moment of maximum anxiety for anyone who makes things.

French Railway Ads Look Extraterrestrial

Mon, 25 Mar 2019 00:24:00 +0000

Today’s post is very much thanks to Ads of the World. I’m not sure why, but these ads remind me of comic strips from the 50s and 60s. These ads were created by TBWA for the French Railway Company.

TBWA on Inside That Ad

Apple 'Great Ideas Start on Mac': Jane Goodall's Last Campaign

The Campaign’s Central Idea

French Railway Ads Look Extraterrestrial