Viral on Inside That Ad

Thai Life Insurance: Unsung Hero and the Power of Quiet Goodness

Sun, 21 Jun 2026 10:15:00 +0000

Most insurance advertising operates on a simple emotional premise: fear. Fear of illness, fear of accident, fear of leaving your family without financial support. Thai Life Insurance, working with Ogilvy & Mather Bangkok, decided to make something different. “Unsung Hero,” released in 2014, became one of the most watched and most shared advertisements ever produced in Southeast Asia, and one of the most genuinely moving pieces of brand communication ever made anywhere.

Dove Real Beauty Sketches: You Are More Beautiful Than You Think

Sat, 20 Jun 2026 10:15:00 +0000

In April 2013, Dove released a short film that would become one of the most watched advertisements in internet history. “Real Beauty Sketches” reached 163 million views in its first month online, was shared in 25 languages across 110 countries, and sparked a global conversation about self-perception, beauty standards, and the gap between how women see themselves and how others see them.

It was, in almost every measurable way, the most successful viral video in advertising history at the time of its release. And it came from a deodorant and soap brand.

Volvo Trucks: The Epic Split Feat. Jean-Claude Van Damme

Sat, 20 Jun 2026 10:00:00 +0000

There are commercials, and then there are moments that transcend advertising entirely and become part of the cultural conversation. Volvo Trucks’ “The Epic Split” is firmly in the latter category. Released in November 2013, this 75-second film did something almost no B2B advertisement had ever done before — it went genuinely, globally viral, racking up over 100 million views and earning the kind of earned media that no budget could buy outright.