Windows 7 Phone, Really

The new Microsoft Windows 7 phone campaign, by Crispin Porter + Bogusky, shows things happening to people that make them go “Really”? Meaning, the things that are happening to them are so, utterly unbelievable they can’t believe it actually happened which makes them exclaim, really? Some of the example scenarios from the spot include viewing your phone while in the shower, dropping your phone in the urinal because of texting while in the men’s room, but texting while giving a message has to be my favorite only because saying “really” at a time like that seems truly appropriate.

Although I have to say advertising is supposed to present your product in a good light. Seeing all these people in such unlucky situations may turn people away from the phone in my opinion. What do you guys think?

Also, is the phone dead on arrival? I mean, with iPhones, Androids, and Blackberries, is their room for a fourth phone on the market that’s so late to the party?

Best,
-A.B.